New ‘reality’ experiments in schools
The Wellcome Trust asked Guardian Professional in 2008 to create brand new resources for secondary school science teachers, to mark Charles Darwin’s bicentenary in 2009.
The result is Survival Rivals: free resources consisting of three experiment kits that are fun and engaging for students of all ages. I’m a Worm, Get Me Out of Here for 11-14 year olds explores natural selection; Brine Date for 14-16 year olds explores sexual selection; The X-Bacteria for post-16 students looks at antibiotic resistance in bacteria.
The multifaceted campaign started in November 2008, building up to Darwin’s anniversary in February 2009. Guardian Professional created an interactive website and an integrated marketing campaign, and by May 2009 the project had achieved nearly 8,000 orders. We are following up with a monthly e-newsletter.
To see Survival Rivals' interactive website, visit www.survivalrivals.org